Two years of late nights and weekends. One mission: bridge the gap between data and action.
"I had dashboards full of data and no idea what to do with it."
After years working in fleet safety, the pattern was always the same. An incident would happen. We'd pull the data. And there it was — warning signs we should have seen. Patterns we should have caught. Red flags buried in spreadsheets that nobody had time to analyze.
The frustration wasn't the lack of information. We had too much information. Telematics platforms, ELD systems, dash cam events, inspection reports, fault codes — data was everywhere.
The frustration was the gap.
The gap between having information and knowing what to do with it.
We could track everything. But we couldn't act on anything — not proactively, not in a way that prevented the next incident instead of just documenting the last one.
What if one system could analyze everything and just tell you who needs attention today?
After the kids went to bed. After the day job ended. Learning to code. Building prototypes.
Refining algorithms. Testing against real scenarios. Asking: would this have caught the incident?
SIE — eight intelligence engines that do what I wished I had: predict risk before it becomes reality.
SIE wasn't built in a Silicon Valley incubator. It was built at a kitchen table after midnight.
Every algorithm came from a real question I asked on the job:
The intelligence engines aren't theoretical. They're practical answers to questions safety professionals ask every day — questions I spent years asking without good answers.
Turn trackable information into actionable intelligence. Not more dashboards — clear answers.
Every determination documented. Every action logged. Complete audit trails for compliance and litigation.
Give small fleets the analytical power of enterprise safety teams. One system, complete coverage.
Large carriers have entire departments dedicated to safety analytics. Teams of specialists who do nothing but analyze data, identify trends, and prevent incidents.
Small and mid-size fleets? They have one safety manager — maybe part-time — juggling compliance, training, incident response, and a hundred other responsibilities.
SIE is being built to give every fleet — regardless of size — the power of an entire safety team in one system.
SIE is currently in active development. The core intelligence engines are built and functional. We're now focused on:
We're looking for forward-thinking fleet safety professionals to join our early access program — help shape the product and be first in line when we launch.
Join Early Access